Pro-bike or anti-bike?

An ordinance in Santa Rosa, California, requires any construction project costing a half million or more must dedicate one percent of their budget toward public art at the site. So when a new Kia dealership was built, artists Ilana Spector and Mark Grieve were commissioned to create something. 

Most of the previous public art projects had been along the lines of benches and murals, but Grieve and Spector collected over 300 old bicycles (and one tricycle) to construct a 65-foot spire named Cyclisk (cycle + obelisk).

Since this is in front of a car dealership and a car wash and a commercial truck dealer, and next to a car rental place, I wonder if the message of Cyclisk is, “Scrap your dumb old bike and get a new car.”  Or is it a middle finger to the auto industry?